How Much Does a WordPress Developer Cost in Toronto in 2026?
WordPress developer rates and project costs in Toronto for 2026: hourly rates, typical prices for business sites, WooCommerce stores and custom themes, and how to compare quotes.
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Hourly rates in Toronto
- Freelancers: $50 to $110 per hour.
- Small agencies and studios: $90 to $150 per hour.
- Larger agencies: $150 to $180 and up.
We quote fixed scope for defined projects, which removes the hourly question.
Typical project prices
- Business website (5 to 15 pages, custom design, forms): $4,000 to $15,000.
- WooCommerce store: $6,000 to $25,000.
- Custom theme or plugin development: $5,000 to $30,000.
- Migration or redesign preserving SEO: $4,000 to $20,000.
- Maintenance and support: $100 to $500 a month.
What moves the price
- Custom design versus a premium theme adapted to your brand.
- Integrations: CRM, booking, payments, MLS, membership.
- Content: who writes it and how much migrates.
- Accessibility and multilingual requirements.
- Performance targets and hosting setup.
How to compare quotes
Ask every developer for the same table: pages, design approach, integrations, content responsibility, accessibility, hosting, timeline, and what happens after launch. The cheapest quote is usually missing a row.
Frequently asked questions
How much does a WordPress website cost in Toronto?
A professional business site typically costs $4,000 to $15,000 in 2026. Stores and custom builds cost more.
Should I hire a freelancer or an agency?
Freelancers are cheaper for small, well-defined work. Agencies bring design, development and support together for larger projects.
Do you charge hourly?
We quote fixed scope for defined projects and hourly for ongoing support.
Is WordPress still worth it in 2026?
For content-driven business sites and stores that want ownership, yes. It powers a large share of the web for good reasons.
About the author
Founder, Accountant & Project Manager, Four Cents
Hamza Hai is a founder of Four Cents and its accountant and project manager. She keeps projects on track and the numbers clear.
She manages timelines, scope and client communication, so there are no surprises for clients along the way.
She writes the guides on WPDeveloper.ca, including its WordPress planning guides. They draw on the quoting and scoping work she does for Four Cents clients every week.
Areas of expertise
- Software and app project management
- Development costing and estimates
- Project scoping
- Budgeting for software projects
All articles by Hamza Hai (128 on Four Cents WordPress Studio)
Reviewed by Zee, Founder & Lead Developer, Four Cents
Zee leads every Four Cents build as the senior full-stack engineer, from the first call to launch and beyond, and technically reviews the articles on this site.
Our editorial standards: who writes and reviews our articles, where our prices come from and how to report a correction.