Hourly rates in Toronto
- Freelancers: $50 to $110 per hour.
- Small agencies and studios: $90 to $150 per hour.
- Larger agencies: $150 to $180 and up.
We quote fixed scope for defined projects, which removes the hourly question.
Typical project prices
- Business website (5 to 15 pages, custom design, forms): $4,000 to $15,000.
- WooCommerce store: $6,000 to $25,000.
- Custom theme or plugin development: $5,000 to $30,000.
- Migration or redesign preserving SEO: $4,000 to $20,000.
- Maintenance and support: $100 to $500 a month.
What moves the price
- Custom design versus a premium theme adapted to your brand.
- Integrations: CRM, booking, payments, MLS, membership.
- Content: who writes it and how much migrates.
- Accessibility and multilingual requirements.
- Performance targets and hosting setup.
How to compare quotes
Ask every developer for the same table: pages, design approach, integrations, content responsibility, accessibility, hosting, timeline, and what happens after launch. The cheapest quote is usually missing a row.