Our Process

Every project is priced to its scope

We do not publish fixed price tiers, because no two websites are the same and a sticker price would either overcharge a simple site or undersell a complex one. Instead, we look at what you actually need and give you a clear, fixed-scope quote. It is free, it takes a couple of minutes to start, and there is no obligation. Getting a quote never hurts.

What moves the timeline

The build itself is usually the most predictable part. The things that stretch a project are almost always outside the code.

Factor	Effect on the schedule
Content readiness	The single biggest factor. Sites with final copy and images at the start of development launch weeks earlier than sites waiting on text.
Number of decision makers	One person signing off keeps reviews to days. A committee can add a week per review round.
Third-party access	Waiting for logins to payment, booking, CRM or MLS accounts stalls integrations even when the code is ready.
Scope changes mid-build	Welcome, but each one is quoted and scheduled first, so it moves the launch date rather than the budget.
Custom integrations	Anything that talks to an outside system needs test accounts and edge-case testing, which adds time in step 3.
Store or membership setup	Products, variations, tax, shipping and roles all need real data and test orders before launch.

Decisions we ask you to make early

• Block editor or page builder. We default to lightweight custom blocks because they keep the site fast. If your team already knows a page builder, say so in discovery.
• Who writes the copy. Your team, a copywriter, or us. Each is fine, but it has to be decided before design so the layouts fit the words.
• Hosting. Keep your current host if it meets the requirements, or let us set up managed WordPress hosting in your name.
• What launches first. A smaller first release that goes live sooner often beats a larger site that waits for every page.

Common mistakes this process is designed to prevent

• Starting design before the page list is agreed, then paying for layouts that never get used.
• Building on the live site instead of staging, so visitors see half-finished pages.
• Leaving redirects to the last day of a redesign and losing search rankings.
• Handing over a site nobody on your team knows how to edit.
• Skipping a written scope, which is where surprise invoices come from.

Clear steps, no surprises

Because scope and price are set before development starts, you always know what comes next and what it costs. If you want to change scope along the way, we quote the change first so there are never surprise invoices. Every project also includes a warranty period in which we fix defects in what we built at no charge.

See what drives project cost, browse our work to see the results this process produces, or send us your requirements to start step one.