The rules that shape a clinic site
- Provincial health privacy law (PHIPA in Ontario, HIA in Alberta, PIPA in BC) governs any health information collected.
- AODA requires accessibility for Ontario organisations; WCAG 2.1 AA is the practical standard.
- Regulatory colleges (CPSO, RCDSO, College of Physiotherapists and others) have advertising rules on testimonials and claims.
Features patients use
- Online booking through the clinic's practice system (Jane, Cliniko, Accuro and similar) embedded or linked, so appointment data stays in the clinical system.
- Clear services, fees for uninsured services, and insurance information.
- Practitioner profiles with credentials.
- Location, hours, parking and accessibility details.
- Patient forms delivered through the practice system, not the website.
Mistakes that create privacy risk
- Contact forms with a free-text field that invites health details.
- Storing form submissions in WordPress on non-Canadian hosting.
- Chat widgets that log conversations to a third party.
- Testimonials that breach college advertising rules.
What it costs
A clinic WordPress site with booking integration, accessibility and privacy-aware forms typically costs $4,000 to $12,000 in Canada. Canadian hosting adds a little; it is worth it.